Some cities had disco dance instructors or dance schools which taught people how to do popular disco dances such as "touch dancing", the "hustle" and the "cha cha." There were also disco fashions that discotheque-goers wore for nights out at their local disco, such as sheer, flowing Halston dresses for women and shiny polyester Qiana shirts for men with pointy collars, preferably open at the chest, often worn with double-knit suit jackets.
Famous 1970s discotheques included "...cocaine-filled celeb hangouts such as Manhattan's Studio 54 ", which was operated by Steve Rubell and Ian Schrager. Studio 54 was notorious for the hedonism that went on within; the balconies were known for sexual encounters, and drug use was rampant. Its dance floor was decorated with an image of the "Man in the Moon" that included an animated cocaine spoon. Other famous discotheques included the Loft, the Paradise Garage, and Aux Puces, one of the first gay disco bars.